ANA TANGO

• Led media strategy for Heineken's full brand portfolio and DAZN Bet, navigating strict regulatory environments (alcohol and betting) without compromising campaign performance.
• Managed multi million euro media budgets, ensuring efficient allocation across on & off channels.
• Built strong, trust based client relationships, becoming a key strategic partner and earning direct involvement in long term planning.
• Directed cross functional teams in planning and execution, delivering award winning campaigns recognized for creativity and effectiveness.
• Built strong relationships with media partners, unlocking added value and premium placements for key accounts.
• Delivered high impact POVs and strategic presentations that guided C-level decision making and long term brand growth.

• Grew from intern to manager while building and leading high performing teams that delivered large scale on & off campaigns.
• Oversaw multi brand portfolio (Dove, Omo, Axe, Tresemmé, Magnum, Hellmann's, Knorr, Ben & Jerry's...), running dozens of campaigns simultaneously.
• Delivered campaign efficiency through tailored media strategies.
• Presented POVs for Spanish speaking and global markets, shaping regional and global media planning.
• Partnered with Unilever HQ and Mindshare to align local execution with global strategy.
• Tested new channels early, keeping brands ahead of media and consumer trends.

• Managed and grew online communities for fashion and food brands, increasing audience engagement through curated content and interactive campaigns.
• Developed and executed content strategies aligned with brand identity, driving higher brand awareness and consistent messaging across social platforms.
• Monitored social media analytics, generating actionable insights that informed campaign optimization and content planning.

Proud to be nominated as a Dentsu Game Changer, a global program recognizing top talent for a year of learning and growth.